I find it amusing that in the last three years, Facebook has convinced people to divulge every piece of personal information – details like birthdays, spouse names and birth places, thing that we’re told not to share – in hopes of engaging in some fabulous social experiment with our high school friends. A few years into this great social experiment, and it’s finally got people concerned this faceless, multi-billion dollar corporation might be using their innocently volunteered blood types, child photos and family records for advertising purposes.
“When I listed my favorite Acapello groups, sports teams, bank routing and account numbers, the names of all my family members and how to build a dirty bomb from a home pregnancy test, I never though any of it would be used to target me with advertising! How sick!”
So Facebook now has to pump the breaks. Their head guy Mark Zuckerberg does a mea culpa and says they’ll make it easier to share less. But then, he expresses the Facebook anthem once again, that the core of this social media movement is people’s urge to share more info with the world, and that this core drive is what makes social media work, not secrecy.
This is quaint. I’m sure there’s a segment of the internet, fearless next-gener’s that don’t mind telling all their deepest to Google, Twitter and the wayback machine, but let’s be honest about what really makes Facebook work.